According to Dr. Oetker, #bakingasmr currently has more than 15 million views on TikTok, with content featuring sensorial experiences like cake decorating, step-by-step baking methods, and more. Of course, ASMR (autonomous sensory meridian response) content is hardly limited to the culinary world. Over the last decade, awareness around ASMR has led to a plethora of creative new applications, from Lush ASMR content to reaction videos of celebs trying ASMR.