Introduction to the updated edition .

So, you've picked up SEO 2019 and decided to learn search engine
optimization. Congratulations! SEO marketing has changed my life and it can
change yours.
Over 10 years ago, I achieved my first number one ranking in Google for my
family's home business. The phone started ringing with new customers every
day and I was hooked.
Since then, I have used search engine optimization to grow hotel chains, large
international fashion brands, and small family-owned businesses. One thing
never ceases to amaze mE the power of SEO as an Internet marketing tool
for growing any business. I have grown small businesses into giant
companies in just one or two years simply from working the site up to the
top position in Google.

Unfortunately, learning SEO is difficult, sometimes impossible, for many
business owners, Internet marketers and even tech-heads.
I have a theory on why this is so...
Sifting through the information flooding the Internet about SEO is
overwhelming. In many cases, the advice published is outdated or
misleading. And the constant updates by Google make it hard for SEO
beginners and gurus alike to keep up with what works.
SEO can be simple and used by anyone to rank at the top of Google, grow
their business and make money online. It's simply a matter of having up-todate
information on how Google works, using effective techniques and taking
action.
This book has been expanded and updated to cover how SEO works now and
likely in the near future. All of the resources and tools have been updated and
made relevant for 2019. It includes broader coverage of the basics, and filled
with more techniques for advanced users. And due to requests by readers, it
has been loaded with more tools and resources to save time and get bigger
results.

If you are a beginneeer, there is a small amounttt of technical information

included in this book. If you really want to learn search engine optimization
this can't be avoided. We've made these areas as simple as possible, while
providing additional resources, including an SEO checklist, that will speed up
your journey to SEO mastery.
If you are an advanced SEO optimization professional, this SEO book covers
Google's latest updates, new SEO marketing best practices to refresh your
memory, solutions for common technical problems, and new tools and
resources to sharpen your skillset—all written in an easy-to-read format, so
refreshing your knowledge doesn't feel like a chore.
Whether you're a complete SEO beginner or well-versed Internet marketing
veteran, SEO 2019 covers these areas and makes it as simple as possible to
achieve rankings, traffic and sales.
Enjoy.